I designed a catalog of graphic assets that embodied the Impact Network’s brand voice: creating consistent thematic look, feel and style for them to implement throughout their digital, on-air, web, and print media.
brand look & feel-style sheet/guide:
brand look & feel-style sheet/guide:

objective
Reinvent Impact’s perception and brand image.
brand strategy
A holistic channel serving relevant spiritual and daily life content as well as wholesome urban entertainment.
Reinvent Impact’s perception and brand image.
brand strategy
A holistic channel serving relevant spiritual and daily life content as well as wholesome urban entertainment.

type + color palette:

graphic treatment of brand style:

brand video implementation:
